Today we will compare and contrast two great watchmakers, Sell Rolex and Breguet to determine brand is the best choice for you.
We have written this comparison in specific sections in order to make it easier for you to navigate the comparison by what matters most to you. For example: when someone asks us: “Is Breguet better than Rolex?” this question can be coming from many different places and can be filled with any number of contexts. Therefore, use the menu below to jump to the section in which you would like to know how these two watchmakers compare.
Breguet VS Rolex WatchesACCURACY
When it comes to precision in chronometry, this is an area that watchmaking aficionados have a field day discussing. Some common terms like COSC certified and Chronometer are often thrown around. For those that need to know what that is, COSC is a French acronym for the Swiss Official Chronometer Testing Institute. They are a third-party laboratory that tests watch movements for high precision and awards a special designation of ‘Chronometer’ to the ones that meet a minimum standard of a deviation of no greater than -4/+6 seconds per day. For mechanical watches, this is considered to be a great accuracy rating.
BRAND POPULARITY
According to a recent study by a brand valuation agency, Sell Rolex for cash is not only the more popular brand compared to Breguet but in fact, compared to any other Swiss watch brand out there. With nearly 100% international brand rec Sell Rolex Datejust ognition worldwide, they have established themselves as the world’s most known luxury watchmaker. Perhaps that is why they have a crown as part of their logo?
BRAND PRESTIGE
While Rolex is a very well-known, the most well-known luxury watch brand, they are not considered as prestigious a brand as Breguet. Breguet is one of the oldest known watchmakers still in business. Their many inventions, innovations, and contributions to watchmaking have positioned them as a very capable watchmaker with a rich history to back it up. Rolex has an advertising strategy and brand that caters to the average person whereas Breguet, with its higher cost of entry, caters to higher earners and watch connoisseurs and therefore is more exclusive and prestigious. In terms of brand prestige, Breguet is better than Rolex.
HOROLOGY
This is another easy win for Breguet. Abraham Louis Breguet invented so many incredible things that have added to the mystique and esotericism that orbits mechanical watchmaking today. A good list would include the tourbillon complication, the automatic (self-winding) watch, the magnetic pivot, the Pare-chute (the world’s first shock protection system for watch movements), the Breguet Overcoil, the Gong-spring (the precursor to the minute-repeater complication), 1stperpetual calendar for wristwatches (quite possibly) and many more.